Whether you are starting a new venture or looking to expand an existing business, sound information about your market is critical for success. You need to discover all you can about consumer preferences and buying habits, your competitors, and existing products.

This Marketing Basics online training course is designed for managers, business owners, and anyone seeking a career in marketing. Marketing is an important and key function in business and economic system. This course will demonstrate the process and activities of marketing, how it is tied to consumer need and the exchange of goods and services and will explore various areas of marketing specialization.

This online module provides company stakeholders and employees with a thorough understanding of how to develop and implement a social media policy.

In this course we will discuss Social Media and the role of Social Media Marketing; we will identify commonly-used Social Media platforms and explain the significance of each in a marketing context; and we will discuss the various aspects of developing a Social Media Marketing plan.