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Basics of Market Research

Whether you are starting a new venture or looking to expand an existing business, sound information about your market is critical for success. You need to discover all you can about consumer preferences and buying habits, your competitors, and existing products.
$39.00

Marketing Basics

We will develop a working definition of marketing. We will illustrate that marketing is simply a process or set of activities whose goals are to provide goods and services to individuals.
$39.00

Social Media and Your Organization

This online module provides company stakeholders and employees with a thorough understanding of how to develop and implement a social media policy.
$39.00

Social Media Marketing

In this course we will discuss Social Media and the role of Social Media Marketing; we will identify commonly-used Social Media platforms and explain the significance of each in a marketing context; and we will discuss the various aspects of developing a Social Media Marketing plan.
$15.00
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