Basics of Market Research

Whether you are starting a new venture or looking to expand an existing business, sound information about your market is critical for success. You need to discover all you can about consumer preferences and buying habits, your competitors, and existing products. Market research in all phases of your business is the key to establishing and maintaining your position in the marketplace. In this Basics of Market Research online training course, we will explain what market research is, review the market research process, and discuss the internal and external factors that influence success in a new market.

Course Learning Objectives

By taking this online Basics of Market Research course, the user will learn to:

• Define market research
• Describe the market research process
• Determine how to manage the information you gather
• Assess the internal and external factors that influence success in a new market

Course Outline

This online Basics of Market Research course is made up of the following sections:

1. Market Research
2. The Market Research Process
3. Managing Risk

Course Audience

This Basics of Market Research online training course was designed for marketers.

If you have any concerns as to whether this course is appropriate for you or your industry, please browse our full selection of online courses.